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During the pandemic, we were deeply inspired by GivingTuesday, which is a global movement for giving and volunteering, taking place each year after Black Friday. The goal of this movement is to provide an economic holiday that’s good for our communities.
As long-time community volunteers and supporters of local enterprise, we wanted to extend this fantastic yearly event in Northumberland County.
Each week, for 52 weeks, we’ve connected with a local business to purchase a $150+ gift certificate to giveaway using our social media platforms to showcase their enterprise and raise awareness. We wanted to take the local love a step further by giving these featured businesses the opportunity to choose their favourite charity for us to donate to on their behalf. At the end of this year, the #givingtuesdaynoco campaign will have supported and promoted 52 or more businesses and various local charities.
To join us in helpin our community, click here to go to our Instagram GIving Tuesday link.